5 Ways to Bring Out the Best in Your Keynote Speaker
Renowned keynote speakers already possess a certain level of greatness that makes them special. However, they are just one part of the event. You know more about the other half, so it helps to coordinate with the speaker to get the best out of the speech. Here are five ways to bring out the best in your commissioned speaker.
1.List down the specific topics you want discussed.
You know what your organization needs more than the keynote speaker does, so have the initiative to propose a list of topics and indicate why they are important for the audience. A good speaker shouldn’t mind this since a real expert can tackle everything that falls under their field of specialization. You are also doing the speaker a favor since knowing the most relevant topics saves him from looking stupid in front of an audience.
The proposed topics are determined with an internal assessment procedure. This may involve analyzing key performance indexes, conducting surveys, administering tests, scheduling interview sessions and panel discussions, analyzing organizational performance, and by hearing out personal assessments by key decision makers. What’s important here is that the speaker knows how to become more useful and relevant to the audience.
2.Mention how important the event is.
Quality speakers always give their best, whatever event they attend. However, speakers, like everyone else, are just humans. They have biases that when tapped can give them extra motivation to serve more than what’s asked of them.
Let them know how big the event is expected to be. Tell them who the VIP guests are and if there will be some sort of media coverage. It helps to motivate the motivational speaker after all.
3.Decide on the most helpful mode of communication rather than focus on the speaker’s expertise.
It is already a given that a well-renowned keynote speaker has a lot of great things to say, especially if his track record, credentials, and extensive experience in the industry already say it all. Nevertheless, the valuable information he can share can even be more helpful to the ones listening if the mode of communication used is the right one.
Delivering a straightforward speech is ideal if the speaker is only commissioned to give a message or discuss a particular topic from an expert’s point of view. However, discussing a topic in length may already come as boring to a lot of people in the audience, making the speaker ironically ineffective. In this case, maybe it’s better to use training workshop or team building exercises as the mode of communication. Lessons become more memorable when there is interaction.
If the speaker is about to discuss a controversial theme, like an innovative but fairly young marketing strategy, maybe it’s a better idea to make the event a forum to give the audience chance to raise questions and clarify some things.
4.Tell the speaker your primary objectives in hiring him so he can adjust accordingly.
No single speech fits all. A good keynote speaker knows that, so he is willing adjust the components of his speech to fit to your objectives. Are you looking forward to educating the audience, motivating them, or inspiring them? Do you want to achieve growth, achieve professional development, or drive a change within your organization? Is it only for the entertainment or to spread awareness regarding a particular issue? Or, is the plan of having a prominent keynote speaker in your event just part promoting it?
5.Set several meetings until the confirmation for the final presentation is given.
A keynote speaker’s speech is a work in progress. There should always be a check and balance to ensure that it includes all the important matters and details that the organizers want to hear. Likewise, the organizers should ensure that no damaging, pejorative, or offensive statements are included in the speech.